Marketing a difference!
Heart of England Mencap has been privileged to welcome another intern from the University of Warwick to the team this summer. Amy Bill joined us for six weeks as our Digital Marketing Intern – playing a key role in supporting our internal and external communications.
We say a big thank you to Amy for being such a brilliant part of our team – we hope we have given you an insight into the huge variety of careers the charity sector offers, and the difference you can make.
Amy, who has just graduated from studying her BA in Philosophy and Literature, details her experience for us:
“I have always been passionate about social issues and wanted to work in the charity sector after university. While I am still figuring out what is right for me, I would like to try working with a lot of different organisations and help out wherever I can, learning new skills.
“I found the digital marketing internship advertised through the Warwick Internship Programme platform and was interested by the relationship the organisation seemed to have with its customers. The aim of providing 'just enough' support to help those using the services live a fulfilling life tailored to their individual needs really resonated with my own beliefs and person-centred values.”
During her internship, Amy has been creating internal and external communications, including templates for newsletters and social media campaigns. She created and ran a marketing campaign for Heart of England Mencap’s involvement in the Commonwealth Games Queen’s Baton Relay, which also launched our new accessible cycling programme.
She said: “This has been my first experience in a professional working environment, and I think it has been a great introduction to the working world. I have been challenged by having to complete a wide variety of tasks, learning new skills from each, and being offered support whenever I have needed it. Everyone in the office has also been so welcoming and put me at ease from day one.
“My favourite moment has been attending the Baton Relay event and getting to see the customers enjoying the services I have been marketing! It really made me feel like I have been doing work which genuinely makes a difference to the organisation and put into perspective how the work I have done will be carried forward after I leave.
“Thank you to everyone I’ve been working with! It’s been lovely to be around such passionate people who have put so much effort into making sure I get the most out of this experience.”